Gen.G have teamed-up with dating application Bumble and announced their intention to launch the first all-women Fortnite team. Multinational organisation Gen.G Esports are partnering up with location-based social and dating app Bumble.
The deal will involve the two parties launching the organisation’s first all-women Fortnite team, to be named ‘Gen.G Empowered by Bumble’ or for short ‘Team Bumble’. The partnership will see the app act as their main jersey sponsor for the team.
The deal was confirmed on Twitter, Gen.G tweeting “We’re proud to welcome @bumble as a partner! Together we are empowering and connecting gamers around the world, starting with the Team Bumble Fortnite roster #WeAreGenG”
The partnerships main aim will be to develop new platforms to drive female empowerment in the gaming community and echoes Bumbles move towards launching a gaming badge in their app to indicate that the user is a gamer or enjoys watching video games.
VIP of Marketing at Bumble, Chelsea Maclin had the following to say in a press release covering the partnership: “Our mission at Bumble is to empower women around the world, and we’re proud to partner with Gen.G to continue expanding into the Esports and gaming communities. We’re trying to support the women who are already building incredible communities in gaming. We’ve built strong communities through Bumble and Gen.G and we’re excited to work together to help bring the gamer community together in real life. Together with Gen.G, we want to empower women trailblazers, and make it easier for them to connect with their community whether it be through dating, friendship, or networking.”
“Here at Gen.G we really pride ourselves on providing the best resources and support for all of our pro players – regardless of their gender. Now, with Bumble on board, we can level up our support of Maddie, Tina, Carlee, and Hannah, who are some of the best female Fortnite players in the world. I’m excited to see where Team Bumble takes them and how it shifts the narrative for women in Esports as a whole.” – Head of US Content at Gen.G, Saira Mueller said.
Earlier in the year Gen.G announced a $46 million USD funding round that saw some big names investing including Will Smith and Japanese footballer Keisuke Honda. Bumble are also not the only dating app to have recently gotten involved in the Esports scene, Tinder partnering up with MIBR back in 2018.
That is all the Esports news we at Esportsnow have for you today, but keep your eyes peeled tomorrow for the most up-to-date Esports news out there. Can’t wait? Read up on the EXP Invitational that took place at the X Games Minneapolis and find out which team took the gold!