ASUS and ESPN have announced a partnership with the aim of advancing competitive Esports gaming. With a current estimated global audience of over 200 million people, and set to surpass revenues of over $1 billion in 2019, Esports is big business. Prize-pools and viewerships are always increasing, and more and more entities are getting in on the action.
ASUS are the latest to try to break into the industry by announcing a partnership between its Republic of Gamers group and ESPN, official hardware sponsor of Esports gaming series EXP. This deal by ASUS and ESPN has been widely praised. ESPN Director of Business Development Kevin Lopes stated:
“We’re thrilled to have ROG as a key sponsor of our first-ever EXP Esports event series. Together we’re able to serve both the athletes and fans with a unique and high quality playing and viewing experience, and we look forward to continue doing so for the next two events at the ESPYS and X Games.”
ROG previously sponsored ESPN’s inaugural EXP tournament that took place in May at the Collegiate Esports Championship in Houston. Going forward, this deal means ROG will be required to supply competition-ready gaming hardware like the ROG Strix GL12CX gaming desktops and ROG Swift PG246Q gaming monitors for upcoming events.
“Competitive gaming is a passion at ROG. We were founded in order to innovate and create elite equipment for serious gamers. Our hardware is engineered to compete at the top level, and there is no better place to see it put to the test than at a tournament of upcoming and established Esports champions” said Global Head of Marketing Vivian Lien.
The ESPN PRO-AM is taking place in July and the EXP Invitational Apex Legends event in August at the X Games in Minneapolis. Esports fans should keep an eye out on Esportsnow for updates on these events, or for more Esports news, check out the list of finalists for this year’s Esports Awards taking place in Texas in November.