The Pittsburgh Knights Esports organisation has recently confirmed a strategic partnership with Pittsburgh-native and Grammy Award winning rapper, Wiz Khalifa. The North American organisation announced their intention to team up with the pop-culture sensation and hopes that this partnership will allow the rapper to bring his expertise in entertainment, creative direction, marketing and live events to the Esports organisation.
Prior to this deal between the Pittsburgh Knights Esports organisation and Khalifa, the Pennsylvania-based Esports team most recently teamed up with teledentristry company SmileDirectClub. This adds to their list of collaborators that already includes massive names like Sheetz, HyperX, Totino’s, Replay FX and even the American football legends, the Pittsburgh Steelers.
James O’Connor, President and Co-founder of the Pittsburgh Knights, not to be confused with Pittsburgh Steelers running back James O’Connor, stated the following regarding this new partnership deal in a recent press release: “Wiz is definitely a visionary. He’s always ahead of the curve; he’s creative and savvy and we admire him and his team for their work ethic. We’re really happy to welcome him into the Knights’ family”.
When asked why he chose to enter into the world of Esports, Khalifa stated the following: “It is awesome to partner with the Knights, alongside the Pittsburgh Steelers, on this exciting endeavor. The Knights are pushing the boundaries in the Esports space with an experienced team. Being based in Pittsburgh, my hometown, a city known for bringing home championships, I am pumped to be a part of this moment in history kicking off another winning team for the city.”
Khalifa is not the only example of a musician entering the Esports industry. Recently canadian rapper Drake also broke into Esports, buying shares in 100 Thieves and Players’ Lounge. This trend shows the attractive and potentially rewarding opportunities the Esports industry is offering at the moment. And with revenues of over $1 billion expected in 2019, there is no major surprise why.